I haven't gotten to play with this as much as I would like...yet...but from the little amount I have, I'm in LOVE!I will admit that I tend to stay away from Martha Stewart products. Yes, they are well made, come in a great array of colors/sizes/options, etc - but at the same time it seems that her line of products is more expensive than similar lines. (Not always, but that's my experience.) I have tried other stencil paper and even made my own, but I must say that Martha's Adhesive Stencil Paper kicks some major heinie! I bought it for glass etching. The most important thing with whatever adhesive stencil you use with glass etching is the same thing that's important whenever you're using a stencil - you don't want paint (or whatever you're using) to seep under the edges. That is indescribably frustrating! At the other end of the spectrum, you also don't want the adhesive to be SO sticky that it's impossible to remove the stencil, or it leaves a residue. Anyone who has tried to use stencils in general - with any medium - knows exactly what I'm referring to. Hours of hard work can be ruined instantaneously if the stencil shifts, lifts, or gets permanently stuck.From what I have discovered while playing with this Adhesive Stencil Paper, those issues are a thing of the past! The adhesive seems to be strong enough to provide an excellent seal or grip around the edges of the pattern you create - but is easily removed when you are finished. Wahoo! In this case, I've saved the best for last...you get to make whatever creation you want with this stuff! You aren't stuck buying a pack of stencils so you can get the only one you really want...you can create custom designs right when you want them! And this stuff seems to stick equally well to an enormous variety of surfaces. What more could you ask for??(These opinions are based on minimal play. I have not had the chance to really experiment with this item yet - but it has held up extremely well during the adventures I had with it. My expectations were surprisingly exceeded!)